Date: April 7th, 2022

Time: 14:30 pm

Venue: Room 0411, Teaching Building 0#, Jiuli Campus

About the Lecturer:

Luo Huajiang，assistant professor, School of Economics and Management, Southwest Jiaotong University. His Research interests are in the field of Supply Chain Management,Operation Management. His research results have been published in Production and Operations Management, Transportation Research Part E.

About the Lecture：

We develop a game-theoretic model to study the encroachment and information sharing decisions in a supply chain with a manufacturer selling through an online retail platform. In the base model, the manufacturer decides whether to encroach or not by selling through an agency channel, in addition to an existing reselling channel, at the same platform, who decides whether or not to share information with the manufacturer. We fully characterize the equilibrium decisions and show how they depend on the commission rate of the agency channel, channel substitutability and information accuracy. Our analysis unfolds a novel wholesale price effect that extends related results in the literature. We also show that encroachment and information sharing are complementary, and therefore managers should not ignore the impact of one decision on the other decision even when the latter is not a primary motivation of the former. We study several model extensions to obtain additional insights and show that the major findings of the base model are robust and remain mostly valid when some modeling assumptions are changed.