Accounting
.
TAO Ying

Hits: Date:2022-11-11 17:18

Name

Tao Ying

Gender

Female


Nationality

Chinese

Academic Post

Associate Professor



£Ph.D. Supervisor RMaster’s Supervisor

Academic Qualification

PhD



Graduation School

Southwest   Jiaotong University


Academic

Engagement

(Representative)

Publications

[1] Tao Ying. A Study on the Interactive   and Inter-temporal Relationship Between Corporate Social Responsibility and   Enterprise Competitiveness of Tourism Enterprises. Journal of Southwest   Jiaotong University (Social Science Edition), 2020, 21(02): 119-127.

[2] Tao Ying, He Jianhui. Analysis on   Problems and Solutions of College Students' Employment Views Under New   Economy Normal. Employment of Chinese College Students, 2019, (13): 45-49.

[3] Tao Ying. An Empirical Study of the   Relationship Between Social Responsibility and Competitiveness of   Liquor-making Enterprises: Based on Value Chain. Journal of Southwest   Jiaotong University (Social Science Edition), 2018, 19(01): 107-114.

[4] Tao Ying, Fu Yan. Investigation into   Changing Characteristics of Employment Value Orientations of University   Students in Chengdu. Employment of Chinese College Students, 2017, (08):   39-43.

[5] Tao Ying, Liu Yuntao. In Front of   Convenient Payment, Middle School Students Are You Ready for Your Financial   Literacy? People's Education, 2017, (10): 51-54.

[6] Tao Ying, Dong Dayong. The Empirical   Research on the Relationship of Between Institutional Environment and   Corporate Social Responsibility Information Disclosure. Chinese Certified   Public Accountant, 2013, (12): 63-68.

[7] Tao Ying, Dong Dayong. Research on   the Relationship Between the Media and Corporate Social Responsibility   Information Disclosure. Securities Market Herald, 2013, (11): 20-26.


Projects

[1] Undergraduate Education and   Teaching Research and Reform Project rof Southwest Jiaotong Univesity:   Research on Practical Teaching Reform of Accounting Undergraduate Specialty Under   the Background of Artificial Intelligence, October 2021-October 2022. Principle   Investigator: Tao Ying.

[2] Research   on Public Information Cost and Information Channel Selection Behavior.   Humanities and Social Sciences Project of the Ministry of Education. 2021.

[3] Sichuan   Minority Demonstration of Technological Innovation and Application of Global   Ecological and Cultural Tourism Development in Ethnic Areas. Sichuan   Provincial Science and Technology Department Project (Project No.:   Q111021S01004). April 2021-March 2023.

[4] Sichuan Social Science Research "Thirteenth   Five-Year Plan" Project: Research on the Behavioral Structure Mechanism   and Policy of Sichuan Migrant Workers' Clusters in the New Era, November 2019-November   2022. Investigator

[5] Research on Business Ethics and Corporate Social   Responsibility under Economic Integration. Sichuan Provincial Education   Department Project (Project No.: 2018S310075). August 2018-December 2019. Principle   Investigator: Tao Ying

[6] Research on the Sustainable Development of Liquor   Enterprises Based on Social Responsibility in the Background of Supply-side   Structural Reform. Sichuan Provincial Education Department Project (Project   No.: 2018S310074). June 2018-June 2019. Principle Investigator: Tao Ying.

[7] Research on Teaching Strategy of Large Class in Financial   Management Course of Two Colleges and Universities. General Project of   Undergraduate Education and Teaching Research and Reform in Southwest Jiaotong   University. March 2016-March 2017, Principle Investigator: Tao Ying.

[8] Research on the Relationship Between Social   Responsibility and Competitiveness of Liquor Making Enterprise Under the New   Normal. Sichuan Provincial Education Department Project (Project No.: CJY15-05). July 2015-June2016. Principle   Investigator: Tao Ying.

[9] The Dissemination of Information from the Media Under the   Limited Rationality: the Value of Resources and the Negative Effect. National   Natural Science Foundation of China January (Project No.: 1271174). January   2013-December 2016. Principle Investigator: Dong Dayong, Investigator: Tao   Ying.


Cases

[1] Where Should the Company L Go?   Case-study of Chairman Zhang’s Wandering. China Management Case-sharing Center, 2015.


Course Name

Undergraduate

Basic   Accounting

Financial   Management


Master

Management   Accounting Theory and Practice



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