Academic Engagement (Representative) |
Publications |
[1] Geng Lihui, Yao Jiajia. Research on the Impact of Discount Depth and Product Scarcity on Consumers′ Purchase Intention in Online Promotion. Economics and Management, 2020, 34(06): 14-21. [2] Lihui Geng, Yawen Yang, Yong Xu. To Pursue Personality or Conformity: A Study on the Impact of Face View on Consumers’ Need for Uniqueness. Psychology&Marketing, 2019, 36(3): 188-197. [3] Lihui Geng, Xiaoli Li. An Empirical Study on the Relationship Between Consumption Emotions and Brand Loyalty. Chinese Journal of Communication, 2018, 11(3): 267-288. [4] Geng Lihui and Jianmin Jia. The Effect of Consumption Emotions on Brand Loyalty in Different Consumption Experiences. Journal of Marketing Science, 2014, 10(1): 35-51. [5] Geng Lihui. How Consumption Emotions impact upon Post-purchase Behavior: An Empirical Study into Product Consumptions. Application of Statistics and Management, 2012, 27(1): 1-9. [6] Geng Lihui, Tingjui Chou. How ALE and BALE Impact upon Satisfaction and Word-of-mouth Behavior: An Empirical Study into Product Consumptions. Nankai Business Review, 2007, 10(3): 35-42. |
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Projects |
[1] Research on the Influence Mechanism of Consumption Emotion on Satisfaction and Brand Loyalty in Online Gift Promotion. Humanities and Social Sciences Project of the Ministry of Education (Project No. 2018S090027). November 2018-July 2022. Principle Investigator. [2] How Consumption Emotions Impact upon Consumer Satisfaction and Brand Loyalty in Online Premium Promotion Context. Humanities and Social Sciences Foundation of the Ministry of Education of China (Project No.: 18XJA63000). August 2018.8-July 2021. Principle Investigator. [3] The Relationships Between Consumption Emotions and Post- purchase Behavior. Research Fund for the Central Universities (Project No.: SWJTU12CX085). September 2011-September 2013. Principle Investigator. [4] Management Science Terminology--Marketing. National Natural Science Foundation of China (Project No.: 70840015). January 2009-December 2009. Investigator. |
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Books |
[1] Empirical Study of the Relationship Between Product Consumption Emotions and Post-purchase Behavior. China Economic Publishing Press, 2014. [2] Consumer Psychology. South Western University of Finance and Economics Press, 2003. |
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