Nationality

Chinese

Academic Post

Associate Professor

RPh.D. Supervisor RMaster’s Supervisor

Academic Qualification

PhD

Graduation School

Chinese University of Hong Kong

Academic Engagement

(Representative)

Publications

[1] Zhenpeng Yu, Hui Zeng, Liaogang Hao. The   Easier You Get It, The Less You Cherish It? Research on the Influence of   Coupon Issuing Methods on Consumers from the Perspective of Psychological   Ownership. The Service Industries Journal, 2021: 1-27.

[2] Peng Yuhong, Han Huan, Hao Liaogang, et al.   Research on the Influence of Relationship Ties and Customer Commitment on   Consumers' Online Purchase Intention in Live Streaming Marketing. Journal of   Management, 2021, 18(11): 1686-1694.

[3] Jia Jianmin, Geng Wei, Xu Ge, Hao Liaogang,   Jia Shi. Big Data Behavioral Research Trends: A Time-space-connection   Perspective. Management World, 2020, 36(02): 106-116+221.

[4] Yu Zhenpeng, Zeng Hui, Hao Liaogang.   “Forwarding to the Friendship Circle and Collecting Likes”or“Following Public   Accounts”?——Research on the Influence of Online Participation on Customers'   Subsequent Behavior. Journal of Information Systems, 2020, (01): 38-49.

[5] Yu Zhenpeng, Huo Jiale, Liu Jianxi, Zeng Hui,   Hao Liaogang. The Effect of Online Word-of-mouth Platforms on Consumers'   Positive Evaluation Intention: The Moderating Effect of Consumers'   Self-consciousness. Journal of Information Systems, 2019, (01): 43-54.

[6] Ting Fan, Bo Pu, Samart Powpaka, Liaogang   Hao. The Impact of Disaster of a National Airline on The Nation's Tourism: An   Empirical Investigation. Sustainability, 2019, 11(5): 1233.

[7] Zeng Hui, Hao Liaogang, Yu Zhen Peng. Can   Reward Change Consumers' Online Reviews? —— The Impact of Reward Program on   E-word of Mouth. Management Review, 2018, 30(02): 117-126.

[8] Hui Zeng, Liaogang Hao. Cross-cultural   Examination of the Effects of Promotional Framing on Consumers' Responses: A   Comparison of China and Pakistan. International Business Review, 2017:   1020-1029.

[9] Hao Liaogang, Zeng Hui. The Study of the   Impacts of Time Pressure and Regulatory Focus on Promotional Framing Effect.   Chinese Journal of Management Engineering, 2017, 31(01): 32-38.

[10] Hao Liaogang,   Zeng Hui. Research on the Impact of Price Discount Promotion on Mobile App   Usage Behavior. Journal of Southwest University for Nationalities: Humanities   and Social Sciences Edition, 2016, 37(1): 141-146.

[11] Zeng Hui, Hao   Liaogang, Research on the Influence of Different Promotion Expressions on   Promotion Effect. Journal of Information Systems, 2016, (16): 51-62.

[12] Zeng Hui, Hao   Liaogang, Research on the Influence of Different Promotion Expressions on   Customer Brand Loyalty. Soft Science, 2015, 29(5): 116-120.

[13] Zeng Hui, Hao   Liaogang, Li Yongjian, Eye Movement Research on the Influence of Print   Advertising Promotion Information on Consumers. Computer Application   Research, 2015, 32(6): 1720-1723.

[14] Fan Chunmei, Li   Huaqiang, Jia Jianmin, Hao Liaogang. Research on the Relationship Between Waiting   Time, Perceived Economic Loss and Service Satisfaction--taking Taxi Drivers   Refueling Queue as an Example. Management Review, 2014, 26(11), 99-105.

[15] Liu Jianxi, Hao   Liaogang. An Empirical Study on the Mechanism of Coordination of Labor   Relations in China During the Transition Period. Soft Science, 2014, 28(4):   66-70.

Projects

[1] Chengdu Yimin   Group Fresh Food Supply Chain System Construction Planning. Project Source:   Chengdu Yimin Supply Chain Co., Ltd. (Project No.: WR111020H02014). November   2019-June 2020. Principle Investigator.

[2] Cross-Cultural   Research on Consumers’ Intertemporal Payment Behavior: Taking China and   Pakistan as Examples. Sichuan Humanities and Social Sciences Planning   Research Project (Project No.: 2019S290002). October 2018-October 2019. Principle   Investigator.

[3] Cross-cultural Research   on Consumer Intertemporal Payment Behavior: Taking China and Pakistan as   Examples. Humanities and Social Sciences Project of the Ministry of Education   (Project No.: SC18B136). October 2018-October 2019. Investigator.

[4] Research on   Consumer Promotion Frame Effect: Perspectives of Psychological Cognition and   Electrophysiological Response. Humanities and Social Sciences Project of the   Ministry of Education (Project No.: 2018S090052). July 2017-July 2020. Principle   Investigator.

[5] Research on the   Framework Effect of Consumer Promotion: Perspectives on Psychological   Cognition and Electrophysiological Response, Humanities and Social Sciences   Project of the Ministry of Education (Project No.: 17YJC630036). October 2017-December   2019. Principle Investigator.

[6] Research on   Customer Insight and Marketing Strategy in the Big Data Environment. National   Natural Science Foundation of China (Project No.: 71190722). January 2015-December   2019. Investigator.

[7] Research on Service   Participants' Behavior and Service Strategy in the Network Environment.   National Natural Science Foundation of China (Project No.: 71090402/71090400).   January 2011-December 2014. Investigator.

[8] “Licensing Effect”   in Tourism Promotion in Earthquake-stricken Areas: Theoretical and Empirical   Research. Sichuan Humanities and Social Sciences   Planning Research Project (Project No.: SC10B012). January 2011-June   2013. Principle Investigator.

Course Name

MBA

Marketing management