Academic Engagement (Representative) |
Publications |
[1] Lihui Geng, Xiaoli Li. An Empirical Study on the Relationship Between Consumption Emotions and Brand Loyalty. Chinese Journal of Communication, 2018, 11(3): 267-288. [2] Cheng Huahong, Li Yuanfu, Li Xiaoli. Research on Agent Relation Based on Two-principal Agent Relation in Construction Projects. Journal of Southwest Jiaotong University (Social Sciences), 2013. [3] Zhenzhong Guan, Li Xiaoli. Optimal Ordering and Pricing Policy for Perishable Commodities with Unreliable Supplier. Statistics and Decision, 2011, 4. [4] Zhenzhong Guan, Li Xiaoli. Ordering Policy on Defective One-way Substitutable Perishable Commodities. Statistics and Decision, 2010, 9. |
|
Projects |
[1] Research on the Development Opportunities of Sichuan Liquor Enterprises in the "One Belt, One Road" Strategy: Priority Ranking and Selection of Export Target Markets of Countries along the Belt and Road Based on the Revised Gravity Model. Sichuan Social Science Planning Project (Project No.: SC16BJ019). 2017. [2] The Research on Factors of Brand Extension. Research Fund for the Central Universities (Project No.: SWJ33312CX118). January 2012- December 2013. Project Host: Li Xiaoli. [3] Research of Multi-generation Perishable Commodity Revenue Management Considering Consumer’s Choice and Substitution Behavior. National Natural Science Foundation of China (Project No.: 71002065). January 2011-December 2013. Project Host: Guan Zhenzhong, Project Member: Li Xiaoli. [4] Industry Study of Suining Jinqiao District. Hechuang Development Company. January 2013-December 2013. Project Host: Li Xiaoli. |
|
Professional Engagement |
Practice |
[1] Marketing consultant in Sichuan Dingdian Management Consulting Co., Ltd. [2] Consulting service in Benchmark Fangzhong Architectural Design Co., Ltd. [3] Consulting service in Chengdu Huihaiyun Technology Co., Ltd. |
|
