Academic Engagement (Representative) |
Publications |
[1] Song Jing, Hu Guyan, He Qi. Venture Capital and Enterprise Technological Innovation: The Moderating Role of Product Market Competition. Management Review, 2021, 33(09): 77-88. [2] Song Jing, Rui Wang, Guoqun Fu. The Effects of the Shareholdings of Top Management and Shareholders on Firm Market Orientation: Evidence from a Qualitative Study. Journal of Marketing Science, 2016, 12(1): 107-116. [3] Song Jing, Erin Cavusgil, Jianping Li, et al. Social Stratification and Mobility among Chinese Middle Class Households: An Empirical Investigation. International Business Review, 2016, 25(3): 646-656. [4] Song Jing, Rui Wang, S. Tamer Cavusgil, State Ownership and Market Orientation in China’s Public Firms: An Agency Theory Perspective. International Business Review, 2015, 24(4): 690-699. [5] Song Jing, Yinghong (Susan) Wei, Rui Wang. Market Orientation and Innovation Performance: The Moderating Roles of Firm Ownership Structures. International Journal of Research in Marketing, 2015, 32(3): 319-331. [6] Li Jianping, Jing Song. On Chinese Companies’ Entrepreneurship and Their Nontradtional Internationalization Strategy from the Perspective of Export-oriented Strategy. Journal of Sichuan Normal University (Social Sciences Edition, in Chinese), 2013, 40(3): 55-60. [7] Song Jing, Rui Wang, Guoqun Fu. Market Orientation of Publicly Traded Firms in China: The Effects of Ownership Structure. Journal of Marketing Science, 2012, 8(4): 35-46. [8] Wang Rui, Jing Song. Toward a Theory of Business Marketing in China: Review and Prospects. Journal of Business to Business Marketing, 2011, 18: 1-49. |
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Projects |
[1] Research Team Cultivation Project of the College. Digital Marketing and Consumer Behavior Research Team. January 2021-December 2023. [2] Jiajiang County “14th Five-Year Plan” Project. Project Source: Chengdu Jiusi Economic Research Institute (Project No.: WR111021H02009). March 2021-December 2021. Principle Investigator. [3] Research on the Overseas Location Layout of Chinese Enterprises and Its Impact on Performance. Humanities and Social Sciences Project of the Ministry of Education. January 2019-July 2021. Investigator. [4] Research on the Influence of Institutions on Family Investment Behavior: Taking the Pressure of Children’s Marriage and Love Facing Families as an Example. Humanities and Social Sciences Project of the Ministry of Education. August 2018-July 2020. Investigator. [5] Analysis on Chinese Banks’ Wealth Management Products. Shengshi Puyi Science and Technology Co., Ltd. 2016. Principle Investigator. [6] From Expanding Middle Class to Expanding Consumption--A Study on the Measurement, Social Structure and Consumption of the Emerging Middle Class in China during the Transitional Period. National Science Fund for Distinguished Young Scholars (Project No.: 70902013). January 2015-December 2017. Principle Investigator. [7] Entrepreneurship and Nontraditional Corporate Internationalization. Specialized Research Fund for the Doctoral Program of Higher Education (Project No.: 20130184120018). January 2014-December 2016. Principle Investigator. [8] Market Orientation, Ownership Structure and Firm Performance. Fundamental Research Funds for the Central Universities of China (Project No.: SWJTU11CX093). January 2011-December 2013. Principle Investigator. |
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