Nationality

Chinese

Academic Post

Assistant Professor

£Ph.D. Supervisor RMaster’s Supervisor

Academic Qualification

PhD

Graduation School

École Centrale   Lille, France

Academic Engagement

(Representative)

Publications

[1] Wang Yifan,   McGowan Pauric. Fostering Technology Entrepreneur’s Career Choice: an   Empirical Study Amongst Chinese University Students. Annual Conference of   Institute for Small Business and Entrepreneurship, 2018.

[2] Wang Yifan,   McGowan Pauric. Effects of Project-based Activities on the Entrepreneurial   Career Choice of SET Students: A Follow-up Study in China. High Tech Small   Firm Conference on Knowledge Intensive Entrepreneurship, 2018.

[3] Wang Yifan.   Influence of Project Activities and Students’ Associations on the   Professional Orientation of Engineering Students. 4th Global Entrepreneurship   and Innovation Conference, 2017.

[4] Wang   Yifan, Verzat Caroline. Generalist or Specific Studies for Engineering   Entrepreneurs? Comparison of French Engineering Students' Trajectories in Two   Different Curricula. Journal of Small Business and Enterprise Development,   2011, 18(2): 366–383.

Projects

[1] Jiejiang   County "Fourteenth Five-year Plan" Preparation Project. Horizontal   Subject. March 2021-December 2021. Investigator.

[2] Pingan Securities Big Data Listed Company   Network Graph Database and Deeply Mining Stock Price Change Correlation   Project. Project Source: Guangzhou Haijie Computer Technology Co., Ltd.   (Project No.: 2018H010171). June 2017-October 2017. Principle Investigator.

[3] PingAn Securities Artificial Intelligence   Cooperation Project. Project Source: Guangzhou Haijie Computer Technology   Co., Ltd. (Project No.: None). June 2017. Principle Investigator.

[4] PuYi Standard - Bank Financial Ability Data   Analysis Project, 2016.12-2017.9, Principal Investigator.

[5] An Empirical Study of the   Influence of Entrepreneurial Mentors' Guiding Behaviors on Entrepreneurial   Performance in Chinese Context. NSSFC Project (Project   No.: 16CGL006). June 2016-June 2019. Principle Investigator.

[6] Research   on Integrated Learning Model of Network Targeted Advertising Accurate   Communication under the Background of Big Data. NSFC Project (Project No.: 71572156). January 2016-December 2018. Principle   Investigator.

[7] Research   on the Measurement, Composition and Consumption Characteristics of China's   Emerging Middle Class in the Transition Period. NSFC Project (Project No.: 20130184120018).   January 2015-December 2017. Principle Investigator.

Professional Engagement

Practice

[1] Consulting service in Sichuan Tianfu Bank.

[2] Consulting service in Chengdu Shanghua Electric   Co., Ltd.

Course Name

Undergraduate

Consumer Behavior Research

Communication Essentials

MBA

Leadership   and Career