Nationality

Chinese

Academic Post

Assistant   Professor

£Ph.D. Supervisor RMaster’s Supervisor

Academic Qualification

PhD

Graduation School

Southwest   Jiaotong University

Academic Engagement

(Representative)

Publications

[1] Wu Luo Yi, Zhao   Na, Su Yuandong, Miao Miao, Zhang Hongyu. Optimal Product Strategy of Duopoly   Retailers Under the Influence of Personal Preferences and Network   Externalities. Soft Science, 2020, 34(10): 140-144.

[2] Miao Miao, Su   Yuandong, Zhu Xi, Jiang Yushi, Zhang Hongyu. The Influence of Environmental   Regulation on Corporate Technological Innovation——Based on the Test of   Mediating Effect of Financing Constraints. Soft Science, 2019, 33(12):   100-107.

[3] Zhang Hongyu,   Luo Xiao, Jiang Yushi, et al. The Influence of Visual Metaphor Advertising on   Consumer Attention and Recognition. Management World, 2017(11): 184-185.

[4] Zhang Hongyu,   Jiang Yushi, Yang Li, et al. Research on Interactive Learning and Trust   Evolution in Regional Innovation Networksi. Management World, 2016, (3):   170-171.

[5] Jiang Yushi,   Zhang Hongyu, Jia Jia, et al. Research on Behavioral Targeted Advertising (OBA)   and Consumer Privacy Concerns in the Context of Big Data. Management world,   2015, (8).

[6] Zhang Hongyu.   Research on the Impact of Internet Word-of-mouth on Consumers' Online   Behavior. Management World, 2014, (4): 178-179.

Projects

[1] “Seeing in the fog" vs. "Being in the moment": A Study   on the Impact of OTA Tourism Destination Advertising on Consumer Attention. National Natural Science Foundation of China. 2022-2024. Investigator.

[2] Research on Problem Identification   and Collaborative Protection Mechanism of Consumer Privacy under the   Background of New Technologies. National Social   Science Foundation of China (Project No.: WP111020C04001). January   2021-December 2023. Principle Investigator.

[3] Construction   of Green Construction and Smart Construction Centre. 2021-2021. Investigator.

[4] Research   on Regional Industry University Research Integration Technology System Under   the Background of Innovation-driven. Soft Science Project of Chengdu Science   and Technology Bureau in 2015 (Project No.: 2015-rk00-00041-zf). January   2016–December 2016. Principle Investigator.

[5] Integrated   Communication of Agricultural Characteristic Brands Under the Background of   E-commerce. Sichuan Agricultural Characteristic Brand Development and   Communication Research Center of Sichuan Education Department (Project No.:   CAB1505). January 2015-December 2016. Principle Investigator.

Book

[1] Principles and Case Analysis of   Modern Advertising. Southwest Jiaotong University press, 2014.

Cases

[1] Qingdao   Yijisong Company Develop Medicine TPL and Establishment of Large General   Hospital Administra. China Management Case-sharing Center, 2015.

[2] The   Establishment of Administrative Logistics Quality Evaluation System in Large   General Hospitals. China Management Case-sharing Center, 2015.

[3] “Salt” Makes   Senses—Salt Reduction of Yi Yantang. China Management Case-sharing Center,   2014.

Course Name

Undergraduate

Marketing

Marketing Placing