Academic Engagement (Representative) |
Publications |
[1] Yanhui Mao, Yao Lai, Yuwei Luo, Shan Liu, Yixin Du, Jing Zhou. Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone. Sustainability, 2020, 12(8):3391. [2] Zhou Jing, Zhang Wenjie. Investigation of the Precious Jewelry Dealer's Decision-making with the Consumer Utility Model. Operations Research and Management, 2020, 29(07): 72-79. [3] Zhang Wenjie, Zhou Jing. The Investigation of the Poverty-alleviating in Yulu Project Based on Signaling Game. Soft Science, 2019, 33(02): 17-21. [4] Zhou Jing. Governance of Poverty Alleviation Subsidy Mechanism Based on Signal Transmission Game. Journal of Soft Science, 2018. [5] Miao, Li Wenjie, Zhou Jing. E-business Entrepreneurship Competition to Improve Students' Learning Ability. Folder, 2016. [6] Zhou Jing. From Chinese Produce to Chinese Made. Chinese Journal of Economic Science, 2007, 32(4): 1-8. [7] Zhou Jing. International Brand Strategy in Chinese Market. Statistics and Decision, 2007. |
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Projects |
[1] Chengdu Zhidawan Research on Product Development of Ying Technology Co., Ltd. Project Source: Chengdu Zhida Wanying Technology Co., Ltd. (Project No.: WR111021H02018). April 2021-August 2021.Principle Investigator. [2] School Enterprise Cooperation Service Contract. Project Source: Southwest Branch of China Railway Construction Group Co., Ltd. (Project No.: WR111020H02013). May 2020-August 2020.Principle Investigator. [3] Sichuan Province "Transportation + Tourism" Deep Wisdom Integration Development and Application Demonstration. Sichuan Provincial Department of Science and Technology. January 2020 -December 2021.Principle Investigator. [4] Investigation and Research on Targeted Poverty Alleviation through Tourism in the Qiang Agglomeration Area in Northwest Sichuan from the Perspective of Empowerment. Sichuan Provincial Education Department Project (Project No.: 2018S310080). July 2018-July 2020.Principle Investigator. [5] Internal Management Control System Structure Design Service Contract. Project Source: Shanchengtou Energy Investment Management Group Co., Ltd. (Project No.: 2018H010736). December 2018-November 2019.Principle Investigator. [6] Internal Control System of Chengdu Energy Group. September 2018-September 2019.Principle Investigator. [7] Medium and Long-Term Development Planning management consulting service contract. Project Source: Chengdu Chengtou Energy Investment Management Group Co., Ltd. (project number: 2018H010216). May 2018-November 2019.Principle Investigator. [8] Peasant Workers Sense of Security, Sense of Equity, Sense of Group Efficacy and Cluster Behavior Structure Mechanism and Policy Research. Central University Basic Scientific Research Business Expenses Special Fund Support Project. January 2017-December 2018. Principle Investigator. |
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Books |
[1] Grassroots Leadership and Communication Management. Southwest Jiaotong University Press, 2021. [2] Leadership and Management Communication. Southwest Jiaotong University Press, 2021. [3] Start-up Management. Electronic Industry Press, 2018. [4] Four Day’s Discussion with Dr. Daming Business Publishing House, 2004. |
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Professional Engagement |
Practice |
[1] CEO. Sichuan Dingdian Management Consulting Co., Ltd. [2] Consulting service in Sichuan Weiye Catering Management Company. [3] Consulting service in Sichuan Huihai Cloud Technology Co., Ltd. |
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